Forbes: How This Founder Is Using VR To Inspire Women
Temme Media Founder Sybil Steele spoke with Michelle Martin from Forbes magazine about her journey into immersive media and how she is using it to guide and inspire other women.
"Women influence 90% of consumer spending, yet we still don’t have enough power to influence our media". This is just one of the many reasons it's so important for women to be involved in the process of creating the media that we consume and are influenced by.
Martin: "What kind of content does Temme produce?"
Steele: We focus on purpose with every aspect of content, requiring projects to embrace a social purpose that can add value to the viewers’ perspective.
Our debut VR film Mothers of the Atlas, a project with Qualcomm Wireless Reach and Trice Imaging, premiered at the Social Good Summit during the United Nations General Assembly in New York. The purpose of the film was to showcase how mobile technology can reduce maternal mortality in remote areas, such as Morocco, where it was produced. We also did a project with Stance Socks featuring Toxic Shock Syndrome survivor Lauren Wasser, a double leg amputee who is educating women about risks associated with tampons.