AD Week x NYC


Temme Media weaved its way through a big four days in bustling Times Square for Advertising Week New York.  Despite the name of the the four day event, we absorbed far more information and ideas than just advertising. Our brains were injected with inspiration and motivation from talks on Virtual Reality, Augmented Reality, Artificial Intelligence, Chat bots, influencers and powerful women,  

The event started off for us with a seminar called "When Women Lead".  Shelley Zalis, founder of The Female Quotient and Kya Sainsbury-Carter, VP of Microsoft Advertising were discussing diversity and inclusivity in the workplace, opening your mind to other people's perspectives, encompassing a "growth mindset" and the work/life balance and how to achieve it. 

There were a couple of keys aspects of this talk that shone the brightest:

1. The 'Growth Mindset'

Shelley Zalis revealed her obsession the the 'growth mindset', that is, continuously operating in a learning mode. You never want to be the smartest person in the room as this removes the room for growth. You need to surround yourself with intelligent people who uplift your mindset and push your intellectual boundaries. 

Another aspect of the 'Growth Mindset is not being afraid to fail. Failing at something isn't failing, so long as you are learning, iterating and trying again. 

2. Kya's tips on achieving a work/life balance

While Kya admitted that having a family and a successful career is messy (girl, we feel you), she said the secret to the balance is integration. Making sure you are in a job where you can bring the kids to work and your work home with you. 

AW Tech Xperience

Being the tech obsessed group we are, naturally we found ourselves frolicking through the fields of tech demonstrations. 

One of the many enticing demonstrations was Holosonic's Audio Spotlight.  It works by creating a tight, narrow beam of sound that can be aimed to your desired listening area but is quiet everywhere else.  It was surprisingly accurate, as soon as your stepped into the sound-spotlight you could hear the sounds so clearly and as you stepped back out is was gone.


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